Trait d'Union


Trait d’Union is a French magazine created in Hong Kong by two French, Catya Martin and Cécile Dupire.

Now, Trait d’Union is directed by Catya Martin and Philippe Dova. Both expatriates have lived in Asia for more than 15 years and have many years of journalism past them – writing about regional news and events for international agencies such as RTL and France 2.

Trait d’Union is the most read French magazine in Hong Kong, South China, and has a huge potential. Trait d’Union has grown a lot over the years acquiring articles from independent writers all around Asia. The magazine has become very famous among the French speakers of Hong Kong and all Asia. The French Chamber of Commerce and Consulate from different countries officially support the magazine.

Trait d’Union also has some very trustful relation with big companies such as LVMH, Richemont, and Dassault.


– Creation of a new digital strategy: targeting, content, channels.

– Creation of a new website with a responsive design available on

– Management and coordination of the social networks’ accounts with road-maps’ implementation.

– Results:
+ 3.000 monthly visitors,
+ 36.000 pages viewed in 2 months,
+ 66% Likes on Facebook.