Established in 1981, Giordano is one of the best known and established apparel retailers in the Asia Pacific region.

The company employs over 8,000 people and has more than 2,600 shops operating in more than 30 territories worldwide.

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Giordano x Room to Read invited media representatives to participate in the “Do Not Read This” Campaign’s launch on 8 September 2014 (Monday), UNESCO International Literacy Day.

Room to Read is a global organization that seeks to transform the lives of millions of children in Asia and Africa by focusing on literacy and gender equality in education. To raise awareness and funding for Room to Read, Giordano aims to raise over HKD$300,000 by selling 3,100 “Do Not Read This” T-shirts in Hong Kong.

– We took the pictures of the event which have be used for the following purposes: Distribution of 2-3 ‘Kodak’ moment photos to the target media outlets, Diffusion of the pictures on the Giordano Instagram and Facebook pages, Diffusion of the pictures for Room to Reads social media and website purposes.