Communication management of an electoral campaign: From strategy to communication
15/04/14 Inside Influence

Communication management of an electoral campaign: From strategy to communication

From July 2013 to March 2014, Influence managed the electoral campaign of Mr. Philippe SEILLIER, Candidate for the municipal elections of 23 and 30 March 2014 in Rezé (France).

Our missions:

  • Definition of the campaign strategy ;

  • Definition of themes to put forward in the political debate and the media landscape ;

  • Setting up and kept up to date on the candidate’s campaign website ;

  • Setting up a site consultation of citizens ;

  • Coverage of the candidate (making pictures and several campaign videos) ;

  • Making the campaign documents (press releases, leaflets, profession of faith …).

 

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Photo coverage of a Champagne tasting @ Yellow Korner’s store
23/03/14 Inside Influence

Photo coverage of a Champagne tasting @ Yellow Korner’s store

Last Friday, we were at the Yellow Korner’s store of the Hong Kong IFC Mall for a Champagne tasting.

Influence 360 was in charge of the photo coverage of the event. As you can see, it has been an opportunity for us to highlight one of our marketing skills.

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Influence CEO announces the launch of Fleye Photography
23/02/14 Inside Influence

Influence CEO announces the launch of Fleye Photography

With a few overdue days, Pierre SEILLIER, Influence CEO, announced the launch of Fleye Photography.

On that occasion, he agreed to answer our questions.

Why did you decide to launch Fleye Photography?

Image1We had an interest for photography. Sound, image, speech are the core of competencies of any communication agency as Influence 360. We wanted to complement our core business through an increased specialization in the field of image and more specifically in the art picture. That’s where this idea came from.

Many people enjoy photography. Few people expose or sell their photos. We wanted to provide a showcase for these people.

Image4Fleye aims to bring together worldwide photographers who want to share their pictures with the public. These photographers belong to a very specific current of the photography. As we say, « we are passionated people, who have the ambition to improve ourselves and to share our work« .

We will offer products that our competitors do not offer. To start, we will offer 10 collections from four different photographers. They will be completed after.

 

How does this activity is complementary to those of Influence?

Image3This activity will show the expertise of Influence 360.

As I tell to our customers: « Would you have been able to create a brand for a photography agency called Fleye? We did. We did it because the brand identity is one of our main activities within the Marketing department. Would you have had the idea of ​​the slogan « Raise your vision? ». We did. ».

Furthermore, before the revelation of the name of our new brand, we have shown how we could create suspense with the publicity campaign called: « Our future brand ».

Image5Fleye also allows Influence 360 to show its expertise in terms of website creation and social networks management. We are preparing a really very beautiful website that will be ready on March 5th (www.fleye.photography). Again our customers can see that we are at the forefront of marketing since we are one of the first to use the new extensions available on the market (.photography).

Fleye will be a communication showcase for Influence.

 

What impact on the governance of the company?

None. We just improved our strategy by pointing it toward the creation of several brands. Now, Influence Limited will be a multi-brands company.

 

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OP’Art exhibition – Opening ceremony
14/02/14 Inside Influence

OP’Art exhibition – Opening ceremony

What a success for the opening ceremony of Marcos Marin’s OP’Art exhibition in Hong Kong.

This opening ceremony was the opportunity for Influence to put into practice its different services and show the advantage of a 360° communication agency.

We accompany Avenue des Arts in the event’s management. Influence was in charge of the design of the exhibition documents and the photo coverage of the event.

We want to strongly thanks our partner Avenue des Arts and the brilliant artist, Marcos Marin.

You can visit this fabulous exhibition until 18 March.

All details on the website of Avenue des Arts: http://www.avenuedesarts.org/exhibitions/current/

 

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Photo coverage of a wine tasting @ Dinh Van’s store
20/01/14 Inside Influence

Photo coverage of a wine tasting @ Dinh Van’s store

Last Thursday, we were at the Dinh Van’s store of Causeway Bay for wine tasting.

Influence was in charge of the photo coverage of the event. As you can see, it has been an opportunity for us to highlight one of our marketing skills.

 

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We received a postcard sent by Kolibree from the Las Vegas CES2014
14/01/14 Inside Influence

We received a postcard sent by Kolibree from the Las Vegas CES2014

We received a postcard sent by Kolibree from the Las Vegas #CES2014.

Kolibree has been incredibly successful and has been finalist of the Best of CES 2014 challenge! Have a look on Google to see this success…

Congratulations to its entire team and especially its founder Loic!

Visit the website we designed for this revolutionary toothbrush on www.kolibree.com

@InfluenceCommunicationAsia @InfluenceAsia #webdesign #socialnetworks #strategy

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Our future brand
11/01/14 Inside Influence

Our future brand

Week after week, follow the creation of the new brand launched by Influence Limited on : https://www.facebook.com/ournewbrand

Rendez-vous on February 15

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Influence signs its first advertising campaign for the UFE Hong Kong
01/01/14 Inside Influence

Influence signs its first advertising campaign for the UFE Hong Kong

Entitled « What UFE brought me… », this campaign is designed to highlight the interest for French expatriates, to join the UFE Hong Kong.

This campaign is based on 4 episodes of 3-4 minutes each. Each episode concerns a specific segment of the expatriates’ population. The aim is to reflect the diversity of the Association.

Each week, an episode will be posted on the website and the Facebook page of UFE HONG KONG.

Meanwhile, discover in advance the first episode on our website!

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Best wishes for 2014
30/12/13 Inside Influence

Best wishes for 2014

Dear followers,
Dear friends,

As you know, 2013 has been a fantastic year for Influence, and we couldn’t have done it without our great team and loyal supporters.

We successfully established our business in Hong Kong. We have built a strong client portfolio that we would like to thank for their trust. They are assured of our presence at their side for the coming year.

2014 will be a year of consolidation. We promised to keep speeding up!

Indeed, next February, Influence will launch a new brand and believe us, we reserve a nice surprise!

Meanwhile, the team offers you its best wishes for 2014.
Joy, health and friendship for you and your loved ones.

For the inTeam,

Pierre SEILLIER,
inCEO

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