With a few overdue days, Pierre SEILLIER, Influence CEO, announced the launch of Fleye Photography.
On that occasion, he agreed to answer our questions.
Why did you decide to launch Fleye Photography?
We had an interest for photography. Sound, image, speech are the core of competencies of any communication agency as Influence 360. We wanted to complement our core business through an increased specialization in the field of image and more specifically in the art picture. That’s where this idea came from.
Many people enjoy photography. Few people expose or sell their photos. We wanted to provide a showcase for these people.
Fleye aims to bring together worldwide photographers who want to share their pictures with the public. These photographers belong to a very specific current of the photography. As we say, « we are passionated people, who have the ambition to improve ourselves and to share our work« .
We will offer products that our competitors do not offer. To start, we will offer 10 collections from four different photographers. They will be completed after.
How does this activity is complementary to those of Influence?
This activity will show the expertise of Influence 360.
As I tell to our customers: « Would you have been able to create a brand for a photography agency called Fleye? We did. We did it because the brand identity is one of our main activities within the Marketing department. Would you have had the idea of the slogan « Raise your vision? ». We did. ».
Furthermore, before the revelation of the name of our new brand, we have shown how we could create suspense with the publicity campaign called: « Our future brand ».
Fleye also allows Influence 360 to show its expertise in terms of website creation and social networks management. We are preparing a really very beautiful website that will be ready on March 5th (www.fleye.photography). Again our customers can see that we are at the forefront of marketing since we are one of the first to use the new extensions available on the market (.photography).
Fleye will be a communication showcase for Influence.
What impact on the governance of the company?
None. We just improved our strategy by pointing it toward the creation of several brands. Now, Influence Limited will be a multi-brands company.