Welcome Tommy, our new digital project manager!
05/06/15 Inside Influence

Welcome Tommy, our new digital project manager!

[ NEWS ]
We are proud to introduce Tommy, our new Digital Project Manager. He will be in charge of various clients based in Hong Kong and abroad. Welcome in the team 🙂

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What is your story? The importance of storytelling in marketing
15/05/15 Inside Influence

What is your story? The importance of storytelling in marketing

When you meet someone for the first time, he/she will ask you your name and then, what you do or where you come from. People are interested in your past story.

When you buy a product or a service, you will be interested by its use for you. Therefore, brands have to show you the interest to use it with past examples or stories.

Those two examples demonstrate the importance for marketers to create a link with consumers.

1) Create emotion to ensure a strong impression

By creating this link, companies will catch the consumer’s attention.

Since consumers have a old kids’ spirit who love stories, one of the good way is to use the most important human feeling: Emotion. To ensure this emotion, brands need to act like parents with their own children, by telling a story: their story.

Brands are well advised to use the emotional power of stories to be close to their target.

2) Emotion against human reason

One of the most important points with emotion is its importance on the human feelings’ scale which is higher than reason.

Look at a basic example: When you are scared of something, at first you will react due to your emotion. And then, you will have another attitude based on reason.

When you tell a story based on emotion, you play with people sensitiveness. To understand that, don’t forget that everyone is sensitive to something. Some people are sensitive to involvement. Some are sensitive to social causes. Some will be sensitive to money or luxury products, etc…

Emotion’s power is such important that advertisements based on it are the most expensive. This is why all luxury brands use it in their communication plans.

3) Storytelling, a basic and affordable marketing tool

It is interesting to see how our world tries to come back to authenticity.

Since several years, people want more authenticity in their relations but also with the products they consume. Behind it, they want more humanism. They want to be directly connected to the companies’ actors.

Therefore, storytelling is a great opportunity for company to be directly connected to consumers.

Storytelling’s purpose is to get the consumer in the intimacy of the brand. By telling its story, the brand will build step by step its own identity.

Each company has its own story.
According to the SMEs’ profile, it is possible to capitalize on their age, on the project’s genesis or on the personality and the unusual career of the founder.

With social networks, start-ups have an easy way to tell their story. The key is to stay authentic and to have the ability to tell a good story 😉

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Does politician become a consumer product like another?
20/04/15 Inside Influence

Does politician become a consumer product like another?

Discover the last tribune of Pierre SEILLIER, on Linkedin (click here)

Feel free to comment 😉

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Influence’s Website Gets Make-over
03/04/15 Inside Influence

Influence’s Website Gets Make-over

Communication enthusiasts and Influence’s admirers, the wait is over! The completely revamped website is now live and compatible with iPhones and iPads. With a modern and elegant look, it features detailed information on the brand, services and latest news.

Click from now on and experience Influence’s 2.0 world: www.influence360.asia

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KUNG HEI FAT CHOI !
19/02/15 Inside Influence

KUNG HEI FAT CHOI !

All our team wishes you a happy new year under the sign of goat !

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Pierre Seillier’s interview on Radio France International (RFI)
18/01/15 Inside Influence

Pierre Seillier’s interview on Radio France International (RFI)

RFI (French International Radio) interviewed our manager, Pierre SEILLIER, this past Sunday about Influence 360 and his entrepreneurship adventure in Hong Kong.

Listen to the interview starting 1,48′ on www.rfi.fr/emission/20150117-9e-edition-24-heures-chrono-international/

‪#‎YourCommunicationIsOurAmbition‬

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TV5 MONDE – Pierre Seillier’s interview
15/01/15 Inside Influence

TV5 MONDE – Pierre Seillier’s interview

Our manager, Pierre SEILLIER, was invited by the French television TV5 MONDE this past Tuesday to talk about entrepreneurship and economy in Hong Kong.

Have a look to this interview starting 17,30′ : http://www.mondissimo.com/24h_chrono2015/indexvod.asp?Theme=HongKongRAS#sthash.boeW3DFB.xPDQA41g.dpbs

#YourCommunicationIsOurAmbition

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New project launched! The « Trait d’Union » digital strategy
05/01/15 Inside Influence

New project launched! The « Trait d’Union » digital strategy

New project launched! Our team is proud to present you its last achievement: The  Trait d’Union Magazine’s digital strategy.

From the website creation to the content and the social networks management, we completely created the digital and e-marketing strategy.

Discover it on our case study page: http://www.influence360.asia/portfolio/trait-dunion-magazine/

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Happy 2015 !
02/01/15 Inside Influence

Happy 2015 !

Like Francis & Claire, it’s going to be a BIG year for us.
Our team wishes you all the best for 2015.

Be ready, it is going to be fun!
#YourCommunicationIsOurAmbition

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New project launched! </br> The « Carré d’As » stationery
23/12/14 Inside Influence

New project launched!
The « Carré d’As » stationery

To design its stationery, the French insurance agency « Carré d’As » had chosen again Influence 360, which created in July 2014 the graphic chart and digital strategy of the agency.

#YourCommunicationIsOurAmbition

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